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A selection of tools for SEO analytics in 2022


Today we will tell you about the most useful SEO tools that will definitely help both beginners and pros in their work. For convenience, we have divided them into several groups by focus. In our rating, there are both the most popular and less well-known, but no less useful services.


Flikover is a site that permits buying premium SEO tools all things considered with different clients. Premium SEO tools are costly, and buying various tools can be pricey for a solitary client. Yet, Flikover assembles numerous clients and assists them with buying premium SEO tools sharing a division measure of the absolute expense. Also, those clients share the record of every premium SEO instrument and aggregately pay for the record.



Well, do we analyze the site like SEOs? Save to bookmarks to test and choose the most convenient tools for work.


Panels for webmasters

Google Search Console , Yandex Webmaster Panel , Bing Webmaster Tool (free)

Experienced specialists will first of all point to these panels to the typical question of beginners what tools are needed to analyze the site. They are available to every site owner absolutely free of charge and allow you to monitor the status of your resource. In particular, they let you know:


  • are there any errors that interfere with page indexing;

  • what keywords bring users to your pages;

  • which domains link to you and other useful information.


To simplify, these services allow you to interact with the search robots of each of the search engines (Google, Yandex or Bing).


SEMrush (paid)


The largest multifunctional service containing useful tools for SEO audit and competitor analysis, position monitoring, multilateral key analysis (by region, by language). SEMrush is available with a paid subscription.


Ahrefs (paid)

Another multifunctional panel for webmasters, an excellent service for deep link analysis, as well as for working with keywords, checking site positions and much more. Before starting work, you can test the operation of the tools for 7 days for $7.


Serpstat (freemium)

One of the most famous Russian-speaking SEO platforms for analysis. Like the services for SEO analytics described above, Serpstat has many tools that allow you to conduct a full site analysis, including analysis of the link profile and competitors, and explore the semantics for different regions.


You can use Serpstat for free, but with daily limits, or connect a suitable tariff plan for comfortable work without restrictions.


SE Ranking (paid)

This tool is a set of useful functions for multilateral analysis of data from your site. All in one platform are tools for position tracking, backlink checking, keyword frequency, and more. SE Ranking is available for a paid subscription, choose the appropriate plan depending on your volume of work. Or replenish the virtual account and pay for each check. A free trial period (14 days) is also available.


Technical crawlers and parsers

Screaming Frog SEO Spider (freemium)

The most popular technical audit scanner. This web service is suitable for analyzing the internal linking of a site, analyzing meta tags, headings, searching for broken links and duplicates in content.



The program is desktop, there is a free version with a limit of 500 pages for scanning. The paid version has more advanced functionality.


Website Auditor (freemium)

Another desktop program designed for express audit. It can help you identify:


  • broken links, images;

  • duplicate content;

  • redirects;

  • problems with internal linking and more.


The software also allows you to generate robots.txt and sitemap.xml files. The free version of the program has a limit of 500 URLs, and some functions are also not available.


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